Whether it’s speaking or writing, I’ve found three keys to succinct communications and satisfied audiences:

Start with spark

People are short on attention and long on distractions. If you don’t grab them at the start, you may lose them before the end. A compelling opening that’s relevant and intriguing will make the fast connection necessary.

Resist the urge to tell all

As tempted as you are to tell your audience everything—often referred to as a “data dump”—it’s better to focus on one core message and a few key points, especially when speaking or presenting before a live audience.

End with intent

Your conclusion is the last chance to connect with your audience and make your point known, yet many speakers and writers fail to take advantage of the opportunity to confirm their message.